Announcing B2B authentication

:wave: Stytch developers

We’re proud to announce that Stytch’s B2B authentication suite has launched in open beta. It is available right now for all developers to use and implement. Simply log in to your Stytch account and create a new Project.

What is B2B authentication? What does it offer?

Stytch’s B2B suite enables your end users to log in or sign up as members of an Organization. The B2B API is designed to address the authentication and user management needs of enterprises and organization-based applications at any stage of growth. Here is a list of currently available features:

  • Direct API integration
  • Organization & Member management
  • Organization settings for invites and Just-in-Time (JIT) Provisioning
  • Email Magic Links
  • Session Management
  • SAML Single Sign On

Does this affect your current Stytch implementation?

No, this new feature set is entirely additive! Our current consumer focused product offering will not change and you can continue to keep using Stytch as usual. But, you will notice changes to Stytch’s Docs and Dashboard.

  • In the Docs, all authentication products released before today are now placed under Consumer authentication.
  • In the Dashboard, when creating a new Project, you must select either Consumer or B2B authentication.

If you have any questions or feedback, you can always reach us at the Stytch Forum, at, or on our community Slack.

Very excited for this launch! We’re currently finalizing pricing for the B2B suite – if any existing customers or current prospects here in the Forum would be up for reviewing our current iteration of B2B pricing, I’d love to hop on the phone for 10-15 minutes to walk you through it and hear your reactions.

You can reach me at if you’d like to chat.